Proactive or Reactive
OK, so we small business owners are taking it tough during this COVID thing. And some folks up in Washington are talking about shutting everything down again. Not good news! So, what can we do in tough times like these?
First off, remember that this too shall pass. It isn’t going to stay the way it is right this minute. In the next hour, the next day, the next month, the next year, things WILL change. You just don’t know yet HOW they’re going to change. Now really, no one likes change except wet babies. And still, whether you like it or not, things are going to change.
The question is: what are you going to do about it? The incomparable Jim Rohn used to say,
“The same things happen to everyone. Would you believe that it snows in rich people’s yards, too? It’s not what happens, it’s how you react to what happens.”
You really only have two general choices when it comes to dealing with difficult situations like COVID. One is to be reactive. Let’s just hunker down and wait this out. Let’s cut expenses to the bone. Let’s not do anything until something changes. Now that solution might be OK for you, if you have enough resources to sustain you until something changes. Unfortunately, most of us can’t afford to do that without causing major challenges. The reactive approach is fear-based, and it doesn’t create growth, sales, service or revenue…and honestly, it’s not much fun.
The other choice is to be proactive. That means finding different ways of moving your business forward every day. It means being creative, trying new things, and taking action in spite of fear. It means investing time, energy, and money into things that will result in sales and revenue for your company. There are two areas in which most business owners cut back in difficult times. The first is marketing and the second is training, coaching, or mentoring for themselves and their teams. Being proactive means recognizing those as vital to growth and profitability. In fact, profitability is driven by revenue, revenue is driven by sales and sales are driven by marketing.
Tuesday, November 17th at Noon, you have the opportunity to learn how to pivot your marketing and sales to virtual communication on a FREE webinar. You’ll hear from me about how to write copy that draws people to your events, and you’ll get some fresh, innovative marketing strategies from the insanely incredible marketing expert, Kate Elfatah. What you learn will enable you to be proactive in the COVID difficulties and beyond. And it won’t cost you a dime to attend. All you need to do is register at https://bit.ly/rcsc-virtual. Be proactive! Register today and get on the call at Noon on Tuesday, November 17th!
Until then, make it fun, make it profitable, and good selling!